Article Description 

Your product's Title, Subtitle and Description play an important role in helping customers shopping on jwpepper.com. They will also determine how your product appear in filtered searches and social media posts. This article explains how to maximize your composition's performance on both fronts. The screenshot presents a jwpepper.com  product page with Title, Subtitle and Descriptions.

See the Copy Requirements listed below for each section.


TABLE OF CONTENTS


Title

Titles should be used as an exciting identifier to catch the customer's attention.  It should mirror the title that appears on the cover of your print-ready pdf created in your notation software. 

Additional Tips & Suggestions

  • Limit the name to 50–75 characters in length for best desktop readability and SEO results.
  • Key attributes should include keywords that are most likely to be used in a search for the product.
  • Avoid repeating the same words or phrases so often that it sounds unnatural. 

Subtitle

Subtitles are a great way to display important details of your pieces while keeping the title of your pieces short and intriguing.   

Additional Tips & Suggestions

  • Create a clear, specific subtitle that customers can easily understand and aids in describing your product. 
  • If customers are likely to search for instruments, include this information in the product subtitle.
  • Parentheses will automatically be applied to your subtitle. (Sample Subtitle)  
  • This field is not required


Product Description

The product description is an opportunity to tell customers about your composition. Ensure that your description explains the piece while being concise, relevant, clear, and easy for customers to understand. Be sure to show musical expertise, knowledge, or authority when writing your descriptions. This is not the place for program notes, composer bios, or instrumentation lists. 


Additional Tips & Suggestions 


Include keywords describing the composition's musical attributes or educational benefits and related words that customers are likely to search. For example, if you're selling a piece for Flex-Band, use similar phrases like "flexible ensemble" in the description. Avoid unnecessary repetition of titles or instruments.

The description of your product should be kept to one or two paragraphs. Previews of descriptions exceeding 150 words will be truncated to the first two lines in general search results. Clicking "...view details" will reveal the full product description.


If the product has multiple volumes, make customers aware by including all available options in the description.


Please note that special formatting, including bold, italics, underlines, line breaks, bulleted lists, and hyperlinked text, will automatically be removed from the description. 



Copy Requirements


Section

Details

Title

Do not include:

  • Composer or arranger’s name unless it's part of the official title 
  • Instrumentation or voicing
  • Marketing speak (e.g., "best," "sale," "promotion," "discount")
  • Any special characters (e.g., @, “”,–, _ &, #, (), % ñ ü )

 

Subtitle

Do not include:

  • Parentheses 
  • Publishing year
  • Ensemble or instrumentation
  • Any special characters (e.g., @, “”,–, _ &, #, (), % ñ ü )

 

Product Description

Do not include:

  • References to other marketplaces or distributors, with the exception of the composer’s professional website 
  • Quotes from sources of copyrighted materials (movies, books, songs)
  • Formatting such as bold, italics, indentations, or bulleted lists  
  • Irrelevant content not aiding in selling the piece, offensive language, or personal details
  • Any special characters (e.g., @, “”,–, _ &, #, (), % ñ ü)
  • "Published by J.W. Pepper" - See more about this topic 
  • Social media handles