Article Description 

Your product's Title, Subtitle and Description play an important role in helping customers shopping on jwpepper.com. They will also determine how your product appear in filtered searches and social media posts. This article explains how to maximize your composition's performance on both fronts. The screenshot presents a jwpepper.com  product page with Title, Subtitle and Descriptions.

TABLE OF CONTENTS




Title

Titles should be used as an exciting identifier to catch the customer's attention.  It should mirror the title that appears on the cover of your print-ready pdf created in your notation software. 

Additional Tips & Suggestions

  • Limit the name to 50-75 characters in length for best desktop readability and SEO results.
  • Key attributes should include keywords that are most likely to be used in a search for the product.
  • Avoid repeating the same words or phrases so often that it sounds unnatural. 

Subtitle

Subtitles are a great way to display important details of your pieces while keeping the title of your pieces short and intriguing.   

Additional Tips & Suggestions

  • Create a clear, specific subtitle that customers can easily understand that aids in describing your product. 
  • If customers are likely to search for instruments include this information in the product subtitle.
  • Brackets will automatically be applied to your subtitle. (Sample Subtitle)  
  • This field is not required



Publisher's Description

Publisher description should be used as a short and concise way to tell customers about your composition. Ensure that your description explains the piece while being relevant, clear, and easy for customers to understand. Be sure to show musical expertise, knowledge, or authority when writing your descriptions. This is not the place for program note, composer bios, or instrumentation lists. 


Additional Tips & Suggestions 

  • Include keywords describing the composition's musical attributes or education benefits and related words that customers are likely to search.
    • For example, if you're selling a piece for Flex-Band, use simular phrases like "flexible ensemble" in the description. Avoid unnecessary repetition of titles or instruments.
  • The description of your product should be kept to 1 or 2 paragraphs. Previews of descriptions exceeding 150 words will be truncated to only the first two lines will in general search results. Clicking "...view details" will reveal the full product description.


  • If the product has multiple volumes, include all available options in the description so customers know the options available. 
Please note that special formatting including (Bold, Italics, Underlines, Line Breaks, Bulleted list) and hyperlinked text will be automatically removed from the description. 




Copy Requirements


Section

Details

Title

Do not include:

  • Composer or arranger’s name unless it's apart of the official title 
  • Instrumentation or voicing
  • Marketing Speak – Best, Sale, Promotion, Discount
  • Any special characters (e.g. @, “”,–, _ &, #, (), % ñ ü )

 

Subtitle

Do not include:

  • Parentheses 
  • Publishing year
  • Ensemble or Instrumentation
  • Any special characters (e.g. @, “”,–, _ &, #, (), % ñ ü )

 

Publisher's Description

Do note include:

  • References to other marketplaces or distributors, with the exception of the composer’s professional website 
  • Quotes from sources of copyrighted materials (Movies, Books, Songs)
  • Formatting; Bold, Italics, Indentations or bulleted lists  
  • Irrelevant content not aiding in selling the piece; offensive language or personal details
  • Any special characters (e.g. @, “”,–, _ &, #, (), % ñ ü)
  • "Published by J.W. Pepper" - See more about this topic 
  • Social media handles